Attract Group at Motion Design
On July 27, a workshop on Motion Design was held in Odessa. Speaker George Frigo explored the topic of “how to learn to ‘think’ motion.”
“I find it stunning, every day to see a variety of situations, hear different stories, or just one word, and then portray this graphically. ”
George often delivers his inspirational lectures at various design conferences and is an expert in generating fresh and cool ideas, so there was no shortage of people who wanted to attend his talk. The audience was comprised of designers, and a single developer. (He helped deal with some technical issues the workshop had and we thank him for it)
“Where do you find your ideas?” is probably the most “painful” question for every creator. It’s always exciting to learn where these brilliant ideas come from, and useful for our own professional growth.
Professionasl can continuously generate ideas, and our able to see the answers to a problem they are working on everywhere.
George suggested that we pay attention on the games and movies industries. They are a storehouse of inspiration for the Motion Designer.
Teams that develop games and movies with visual effects take crazy research on the movement of absolutely all the items from a massive object to the smallest particles. Quality work delights. And digging a little deeper into the detail than usual – you can find thousands of sophisticated solutions that make a “wow” effect. As a rule, watching these solutions that others had come up with, breaking the image down into components, helps us develop our own thought processes and generate our own ideas.
An idea is easy to ignite. Immediately you want to begin to implement, but do not rush things. Instead of hasty digitizing, better turn to the old school pencil!
All you need is to sketch your ideas and then – to sketch again, and again and again. It does not take much time, but it increases the quality of your work so much.
To think, to improve, to work out all the details – you can see all these steps in every case of the design programs Dribbble and Behance.
When the number of sketches has passed the hundred mark – you can stop. Now, from all these sketches you must choose the best idea. The main distinctive features that will help you in your choice: you like it most of all, it is perfectly suitable for implementation in a real project, you are sure that it will work for the task and the other ideas just pales beside it.
After making your selection, it is time to start the implementation. George advises not to skimp on the details. Carefully study the motion, take into account the physics and overall impression. With that in mind – you can start your work.
They are dozens of programs to help Motion designers, but one of the best is the program After Effects. George lovingly described this, his favorite tool and all of its benefits, but in the end he said that that the instrument is not important, the main thing is always the result.
After George completed his talk, we discussed the results of his own work, from the moment the idea comes to case on Dribble. It was very informative to look behind the scenes of creating shots. We see a picture of “refresh loader” in the timeline, think – “wow”, press “Like” and scroll further, but in fact for this picture the whole story is hiding! For example, here is a picture originated from the influence of bad weather and the sad music — how amazing is that?
And then we opened up more and more new facets of the process. Compare looking at a masterpiece in a museum, and looking at the masterpiece in a museum with an explanation by the guide.
We learned about the subtle little animations that make the image more pleasing to the eye, heard about all the details of each element separately, without which it would not have shown such harmony. George explained why we need each effect and how it affects our perception. Actually this is the main purpose of animation — to please the user who interacts with the product, thus improving the interaction experience, without which we cannot imagine web and mobile, or draw the user’s attention to important elements of the interface, because the human brain is always responding to the movement — this is a law of nature.
The workshop ended with analysis of the principles of project management, which vary depending on the task and provide the ability to always professionally and efficiently perform tasks. In the end, the idea — should work and not be designed for the sake of design.
It was truly an inspiring experience that will undoubtedly have an effect on the works of Attract Group.
We will implement the main idea of George’s — “think motion.”