Featured Insights
Agent Experience (AX): Designing for the Visitor Who Isn't Human
A growing share of your visitors are AI agents acting for people. What good agent experience actually means, and why every AX fix also helps humans.
How to Rank in AI Overviews (Without Burning Your SEO Budget)
There is no published ranking algorithm for AI Overviews. Here's what the evidence actually supports, what to fix first, and what to stop paying for.
AEO vs GEO vs SEO: What's the Difference (and Which Do You Need)?
AEO, GEO and SEO are three names for mostly one discipline. Here's what genuinely differs, what overlaps, and which one your situation actually calls for.
Latest Insights
Agent Experience (AX): Designing for the Visitor Who Isn't Human
A growing share of your visitors are AI agents acting for people. What good agent experience actually means, and why every AX fix also helps humans.
How to Rank in AI Overviews (Without Burning Your SEO Budget)
There is no published ranking algorithm for AI Overviews. Here's what the evidence actually supports, what to fix first, and what to stop paying for.
AEO vs GEO vs SEO: What's the Difference (and Which Do You Need)?
AEO, GEO and SEO are three names for mostly one discipline. Here's what genuinely differs, what overlaps, and which one your situation actually calls for.
What Lighthouse's Agentic Browsing Audit Actually Checks (and How to Pass It)
A technical reference to Lighthouse agentic browsing: all six audits, the three that actually run, the exact llms.txt format rules, and how to fix each failure.
Agentic Commerce: What Happens When the Buyer Is an AI Agent
Agentic commerce is already measurable: AI-referred shoppers convert ~50% higher on Shopify. What breaks when an agent shops your store, and what to fix first.
WebMCP Explained: How Websites Talk to AI Agents
WebMCP lets your site hand AI agents a list of callable tools instead of a UI to guess at. Here's what it does, where the spec really stands, and what to build now.
The Complete Guide to AI Crawlers: GPTBot, ClaudeBot, PerplexityBot and Friends
AI crawlers aren't one thing. What GPTBot, ClaudeBot and PerplexityBot actually fetch, why JavaScript sites come back blank, and what blocking really costs.
AI Visibility: How to Measure It and Improve It
AI visibility means getting mentioned in assistant answers and being readable to agents. How to measure yours with free tools, and what to fix first.
LLM SEO: What Actually Gets You Cited by AI
LLM SEO advice mostly rewrites copy on pages AI crawlers can't read. Here's the machine-readability gate that decides whether you get cited at all.