How we rebuilt a limited-run car brand's website
Automotive Artisans build 33 cars, by hand, in a Worcestershire workshop. Their old site read like a spec sheet. We rebuilt it so a collector anywhere in the world can see the craft and start a commission.
- Automotive
- Web
- United Kingdom
- Storyblok, Next.js, Vercel
- 6 weeks
- For Poppins Agency
Automotive Artisans will hand-build 33 cars in total. The website does not need traffic, it needs a few serious enquiries.
Automotive Artisans is a coachbuilder based in Worcestershire. They hand-craft the R33 Stradale, a modern homage to the 1968 Alfa Romeo Tipo 33 Stradale, in a strictly limited run of 33 cars. Their buyers are collectors who care about how a car feels rather than what it lists, and a site for them has to carry rarity, heritage, and the amount of work that goes into each build.
The old website communicated the essentials but read like a conventional product page. It did not capture the weight of a hand-built commission, and it did not create the sense of exclusivity that a bespoke car of this kind needs. There was also no clear route to an enquiry for a serious buyer.
So the brief was to turn the site into something closer to the cars themselves, while keeping the commission journey obvious for anyone ready to start one.
The R33 in detail, before and after
After · 2026
BeforeWe made the craftsmanship visible
Craft over catalogue
The old site led with numbers, which made a hand-built car read like a catalogue item. The new one leads with the car itself and the workshop behind it. Photography runs full-bleed on every screen, the specification comes later, and each section arrives on its own as you scroll. The result reads as a brand that makes things by hand, not a company selling a product from a list.
The form qualifies enquiries
A form that collects only a name and a message leaves you guessing. This one asks for region and type of enquiry, so Jayne and Lee know whether they are answering a collector or an enthusiast before they open it. Consent is handled explicitly, which matters when enquiries come from Europe.
News and updates without a developer
Content runs on Storyblok, a headless CMS with visual editing. The team adds build progress, awards, and press coverage themselves, with no ticket and no waiting. Nothing on the site needs us after launch, which is what keeps a news section going in a four-person workshop.
The homepage, then and now
After · 2026
BeforeKey features
Cinematic scroll and full-screen imagery
Large photography on every screen, with sections that appear as you scroll. The site now looks like the car it sells.
An enquiry form that sorts serious buyers
The form asks for name, region, type of enquiry, and message. Jayne and Lee can see who is a real buyer before they answer.
A product page that holds the whole story
Everything about the car sits on one page: how the body is made, what the engine is, why there are no driver aids. A buyer can read all of it without asking.
A news section the client updates alone
The team posts build updates, awards, and press in Storyblok. No developer needed, so the section stays current.
Core Web Vitals:
good on every metric
Fast, fluid performance worldwide via Next.js and Vercel's edge network, supporting pages full of imagery and animation without compromising load speed.
Selling something only a few hundred people will ever buy?
Low-volume brands need a website that carries weight, not one tuned for conversion rate. Tell us what you are building.