Our marketplace development services cover the parts that make or break a marketplace: vendor onboarding, orders split across sellers, commissions, payouts and refunds. We advise, build and support, for B2C and B2B.
Multi-vendor, service, on-demand and B2B trading platforms with catalogues, payouts and operator tooling built in.
Fit
Is this you?
01
You have a fragmented market
Supply and demand both exist and cannot find each other efficiently. You need liquidity before you need features.
02
You already have one side
Customers or suppliers, and opening the platform to third parties would widen the catalogue without widening your operation.
03
You run a service or on-demand business
The product is somebody's time and a calendar, so booking, dispatch, cancellation and payment are the platform.
04
Your marketplace has outgrown its platform
It works, it is stuck, and every change costs more than the last one.
05
Your vendors outgrew the app
A marketplace app worked with ten sellers. With fifty, payouts take a day of spreadsheet work, shipping rates per vendor are wrong, and every refund needs a manual fix.
Types
Types of marketplaces we develop
We do custom marketplace development for B2C, B2B, services and rentals. The type decides the architecture, so we settle it first.
01
Multi vendor marketplace development
Many sellers, one catalogue, one checkout, split payouts, shipping and returns per seller.
02
Service and on-demand
Providers, availability, booking, dispatch, cancellation rules, payment held and released after delivery.
03
Rental and time based
Inventory that comes back, deposits, damage, overlapping bookings.
04
B2B marketplace development
B2B marketplace development has its own rules. Buyers work in company accounts with several users and approval limits. Prices are negotiated, so buyers request quotes instead of adding to cart. Payment may come on terms, weeks after delivery. We build for those flows from the start instead of adding them to a retail template.
05
Aggregators
Supply pulled from many sources and normalised into one catalogue a buyer can compare.
Core problems
The four problems every marketplace has to solve
None of them is a feature, and all four have cost our clients more thought than the technology did.
01
Liquidity
An empty marketplace has nothing to show either side. Version one has to let you seed supply by hand, onboard sellers in bulk instead of one at a time, and look credible with ten sellers rather than a thousand.
02
Comparability
Different sellers describe the same thing differently, filters return nothing, and the platform looks empty when it is not. A shared vocabulary your team maintains without a developer is core work, not admin.
03
Trust
Verification before a seller can trade, moderation, reviews only from buyers who actually bought, and a way to handle disputes. In most markets this is what makes a stranger transact.
04
Leakage
Both sides can meet on your platform and do the deal somewhere else. Keeping the transaction inside touches identity, messaging, quoting and payment, and it decides whether you have a business or a directory.
Money flow
Where marketplaces break: the money
Listings and search are the visible part. The hard part is what happens to an order after the buyer pays. Before we build, we walk through the ugliest transactions your marketplace will see:
01An order with items from three vendors, where one vendor cancels part of it
02A refund after the vendor has already been paid
03A commission that changes by category, by vendor tier or by promotion
04Shipping rates that differ per vendor and per warehouse
05A chargeback that lands two months later
06A vendor who leaves and needs a final settlement
If the system handles these cleanly, the rest is easier. Payouts usually run through a provider such as Stripe Connect, and every movement of money has a record finance can check.
Scope
What goes into a marketplace build
A marketplace is three products sharing one database, and the third one is the one people underestimate.
01
Buyers
Search across every seller, profiles and reviews, booking or cart and checkout, order and delivery tracking, saved lists and repeat orders, and messaging.
02
Sellers
Onboarding with verification, catalogue or availability management including bulk upload with a review step before anything goes live, order handling, payouts and balances, and a view of how they are performing.
03
You, the operator
The console that makes the business runnable: approvals and moderation queues, commission settings, the shared vocabulary, money movement and reporting, dispute handling, and the ability to edit content and translations without a release.
Across all of it: several currencies and languages, payments and payouts, notifications, reporting, and mobile apps where the market is mobile first.
Decision
Marketplace SaaS or custom marketplace development?
Criteria
Marketplace SaaS or a store app
Custom marketplace
Best for
Testing an idea, a small number of vendors, standard retail orders
A proven model with dozens of vendors or more, B2B rules, unusual money flows
Payouts and commissions
The tool's rules
Your rules, including tiers, adjustments and terms
Vendor onboarding
Standard forms
Your checks, documents and approval steps
Data and exit
Tied to the tool; switching later is painful
Your code, your data, your history
Cost
Monthly fees that grow with sales
Build cost plus support, no per-transaction fee to a platform
If you're still testing demand, start on a SaaS tool. We'll help you pick one. Move to custom when the tool starts deciding how your business works.
MVP
Start with an MVP, then scale
Most marketplaces fail on liquidity, not on features. So we start with a minimum viable marketplace: listings, search and filters, buyer and vendor accounts, checkout, commissions and payouts. You launch with real buyers and sellers, learn what they use, and grow the marketplace platform development from there. Nothing in the MVP gets thrown away when you scale.
Integrations
Integrations
We connect your marketplace to payment providers (Stripe Connect, PayPal), tax and shipping services, vendor ERPs and inventory feeds, CRM and email tools, analytics, and identity checks for vendor onboarding (KYC) where you need them. Vendors can sync products by API, feed or spreadsheet.
Apps
Web and mobile apps
Buyers browse on the web and on phones; vendors manage orders on the go. We develop responsive web apps plus iOS and Android apps when the marketplace needs them, with a vendor dashboard and an operator admin panel.
AI
Where AI helps a marketplace
We add AI where it saves your team time: catalog cleanup and categorization of vendor listings, search that understands buyer intent, recommendations, review moderation and fraud signals. Each feature starts with a clear task and measurable result.
Stack
Technologies and security
We build on common technologies another team could maintain: React and Next.js, Node.js, Python or PHP/Laravel, PostgreSQL, and AWS or Google Cloud. Payments run through certified providers, so card data never touches your servers. Access is set by role for buyers, vendors and operators, and every money movement is logged for audits and disputes.
Engagement
Ways to work with us
Project with agreed scope
We build your MVP or a defined feature set.
Dedicated team
A team that keeps developing the marketplace after launch.
Extra capacity
Our developers join your in-house team.
Takeover
We pick up a live marketplace another vendor built, audit it and keep it running.
Work
Marketplaces we have built
Curbside Kitchen
Curbside Kitchen matches food trucks with offices and venues in the United States. We built it and then developed it with the client from September 2017 to November 2024. Seven years, in a category where plenty of platforms never see a second one.
Marvellous is an on-demand nanny booking marketplace in the UK, with profiles, chat, reviews, matching and admin tooling for parents and certified caregivers.
Projects start with us from $10,000 for discovery and a defined model.
Engagement
Range
Duration
Discovery and model definition
from $10,000
2 to 3 weeks
First working version
$30,000 to $70,000
3 to 4 months
Marketplace with negotiated pricing, wallets or tenders
$120,000 to $250,000+
6 to 12 months
Continuous development
from $4,000 per month
ongoing
What moves the number: how many sides and roles, whether money moves through the platform and how payouts split, booking and availability rules, mobile apps or web only, how many external systems have to agree, and how much your team moderates.
Deciding what to build should cost less than building it, which is why the first number is small.
Process
How the work runs
2 to 3 weeks
Discovery and model
The model on paper, the vocabulary, the money flow, a scope for version one and an agreed scope and cost for it
3 to 4 months
Version one
A working platform with both sides and the operator console, enough to run real transactions
2 to 4 months
Liquidity and hardening
Onboarding at volume, moderation tooling, reporting
Ongoing
Continuous development
Roadmap work at an agreed monthly capacity
As a marketplace software development company, we start with discovery and an MVP. Version one leaves things out on purpose. We tell you which, and why, before you sign.
“Attract Group has deployed top-notch professionals who manage the project efficiently and ensure timely delivery of outputs. They also impress us with their transparency in their technical skills and business consulting values.”
“Attract Group delivered a high-quality product on a tight deadline. They continue to impress with their knowledge on all things related to development. They're very professional and easy to communicate with.”
“Attract Group's efforts resulted in a bug-free app that beta users could easily navigate. The team provided frequent updates on their progress and was highly accommodating throughout the engagement. Attract Group was organized and responsive.”
01–03 / 03 CURATED · 39 TOTAL ON CLUTCH
Next step
Start with discovery
Two to three weeks, a fixed price, and a document that says what the model is, what version one contains and what it costs. Useful even if you build it with someone else.
From $10,000 for discovery and a defined model. A first working version usually runs $30,000 to $70,000 over three to four months. Negotiated pricing, wallets or complex payout splits push it higher.
How do we solve the empty marketplace problem?+
Version one is built so you can seed supply yourself, onboard sellers in bulk, and look credible with a handful of them. Liquidity is a commercial problem, but the platform makes it either easier or much harder.
Do we need a mobile app as well?+
Only if your market is mobile first. On-demand and booking marketplaces usually are. Procurement marketplaces usually are not. Responsive web first, apps when usage justifies them, is the cheaper order.
How do commission and payouts work?+
A take rate per transaction, balances held in the platform with cash-outs your team approves, or direct payouts against each seller's share. Split payments across several sellers in one order are normal and we have shipped them.
Can you take over a marketplace somebody else built?+
Yes, and most of our long engagements started that way. We begin with an audit that says plainly whether to extend it or replace it in stages.
How do you stop buyers and sellers taking deals off the platform?+
By design rather than by policy. Messaging, quoting and payment run inside the platform, and the transaction record carries enough value in documents, history, ratings and dispute cover that leaving costs both sides something.
Which technology do you use?+
For a bespoke build, our marketplace and commerce work runs on Laravel or Django with a React or Vue front end, PostgreSQL or MySQL, and a separate service for anything real time. If a platform fits your model better, we will say so on the first call.
Will we own the code?+
Yes. Code, repository, documentation, environments, and a defined exit, from day one.
Who holds the vendors' money?+
Usually a payment provider such as Stripe Connect holds and splits funds, so you don't hold vendor money yourself. We set up the flow, the fees and the reporting around it.
How are commissions fixed after a refund?+
The system reverses or adjusts the commission automatically when an order is refunded or partly cancelled, and records the change for both sides.
Can different vendors have different terms?+
Yes. Commission rates, payout schedules, shipping rules and approval steps can be set per vendor or per vendor group.
What should we ask a marketplace software development company?+
Ask them to walk through a split order with a partial refund, and show how payouts and commissions handle it. Ask who owns the code and the transaction history.
Can we start with an MVP and scale later?+
Yes, and it's the approach we recommend. The MVP is built on the same foundation you'll scale on, so growth doesn't mean a rebuild.
How do we avoid lock-in?+
You own the code, the data and the transaction history. The marketplace runs on standard technologies and your own cloud account, so you can move to another team at any time.
Get a build estimate
Tell us which sides you already have, how money should move, and whether the market is mobile first. We will reply with a clear next step and a fixed-price discovery scope.