Plus is enough when
- Your DTC flow is fairly standard
- Native B2B catalogs and payment terms cover your wholesale
- Checkout extensions cover what you need to change
- Most of your complexity is in design and content
- A few well-chosen apps do the job
Shopify Plus development services
Shopify Plus runs thousands of serious stores well. It also has limits, and some merchants pay for Plus while still buying apps for the features they upgraded for. We help you get the most from Shopify and Shopify Plus — custom apps, B2B, checkout extensions and ERP connections — and tell you plainly when it's time to build around it.
Boundary
What Shopify does well, and where its model runs out
Shopify is excellent at what every shop needs and deliberately opinionated about everything else. The middle column is where projects get stuck. Our Shopify development services start on both sides of that boundary.
| Shopify does this well | Its model runs out when | What we build |
|---|---|---|
| Catalogue, variants, collections | The catalogue is assembled from several supplier feeds in different formats | A feed pipeline and a search layer that treats many sources as one catalogue |
| One price, or a price list per market | Price is calculated per customer, per contract, per condition, or from live market data | A pricing service, rules in one place, running in the browser and again on the server |
| Checkout and payments | Money moves outward too: payouts, split payments, held balances, bank details to validate | Payout logic, validation, and reconciliation your finance team can audit |
| Products you add to a cart | The customer is configuring, quoting or trading something in before a cart exists | Calculators, configurators and valuation flows, recalculated server side on order |
| Orders and fulfilment | The truth about stock, credit and status lives in an ERP that is not going anywhere | An integration with one named owner per field and a stated refresh model |
| Apps for common needs | The requirement is specific to your business, and every app that half fits adds a conflict | A service we build and you own. No per seat licence, no roadmap you do not control |
| Marketing email apps | The messages are operational: a shipping label, a payout, a demand signal for the buying team | Workflow automation your team changes without a developer |
| A storefront in one shape | Ten market and language storefronts, each with its own tax, legal and delivery rules | An architecture where a market is configuration, not a copy of the site |
Plus becomes the ceiling when
- You run many negotiated price lists, minimums and company hierarchies
- Wholesale rules change by customer and don't fit native B2B
- Checkout needs rules Shopify doesn't expose
- The complexity sits in pricing, orders or fulfilment logic
- The app stack has become a system of its own, and nobody owns it
If you're in the left column, we'll help you run Plus well. If you're in the right one, keep reading.
Layers
Shopify development services, layer by layer
Shopify development services and Shopify Plus, layer by layer. Most projects need three, and the storefront is rarely the expensive one.
A custom theme, or a headless storefront on Hydrogen when a theme genuinely cannot hold the experience.
- 01Product and collection pages built for your catalogue
- 02Filters and search that survive being shared
- 03Speed that holds up on a mobile connection
Company profiles, buyer roles, price lists, quantity rules and net terms set up natively wherever Shopify allows. Where it doesn't, we build a custom app for the missing rules instead of stacking three B2B add-ons.
- 01Company accounts and buyer roles
- 02Negotiated price lists and quantity rules
- 03Net terms where Plus supports them
- 04Custom apps for rules native B2B cannot cover
Rules that cannot be bypassed, because they run inside Shopify's checkout rather than in cart JavaScript.
- 01Tiered offers, bundles, deposits, subscriptions
- 02Local payment methods per market
- 03Payouts, split payments, held balances
- 04Bank details validated before money moves
In practice. On Touchstone Essentials we built role-based pricing, autoship and referral shops around the store rules the platform alone could not hold.
Shopify development services for integrations start here: ERP as the source of truth for stock, price, credit and status, with the refresh model written down before we build.
- 01NetSuite, Dynamics 365, SAP B1, Sage, QuickBooks, Xero
- 02Warehouse, 3PL, carriers, labels, tracking, returns
- 03Supplier feeds and PIM from disagreeing sources
- 04Live price intelligence for trade-in and margin
Quote calculators, product configurators, valuation flows. The rules live in one place with no interface attached.
- 01Same logic in the browser for instant feedback
- 02Recalculated on the server for the number that counts
- 03Server-side recalculation for any price that costs money
- 04Offers held for a stated window when the business needs it
Triggered emails and operational messages through a workflow engine your team can change without us.
- 01Server-side analytics that survive script blockers
- 02Campaign landing pages marketing can stand up alone
- 03GDPR: consent, storage, proxied API keys
- 04Country-specific legal and VAT margin scheme copy
Architecture
Custom theme or headless
Stay in the theme until something you need is impossible in it. Go headless when the shopping experience is the product.
Custom theme
What it is
Shopify renders the store, we build the theme
Right when
The catalogue is the experience, your team edits daily, the launch date matters
Editing
Everything in the admin
Our stack
Shopify theme, Liquid, JavaScript
Headless storefront
What it is
We build the storefront, Shopify keeps catalogue, checkout and payments
Right when
You need flows, logic or speed a theme cannot deliver
Editing
Content still in the admin, layout in code
Our stack
Hydrogen with React Router 7 on Shopify Oxygen
Going headless without a reason is how stores end up slower and harder to edit than the theme they replaced. We will tell you when the theme is enough, and when headless or custom commerce is the right call.
Plus capabilities
What we build with Shopify Plus features
Plus gives developers more room than standard plans. We use it to build what your store needs:
- Checkout extensibility and Shopify Functions: custom discounts, payment and shipping rules, and checkout fields, built the supported way so they survive Shopify updates.
- Shopify Flow automation: order tagging, fraud checks, stock alerts and B2B approvals without manual work.
- Shopify Markets: several countries, currencies and languages from one store, with local pricing.
- Expansion stores: separate stores for wholesale or regions that share products and data.
- Hydrogen and headless: a custom storefront when the theme can't deliver the experience.
- Custom apps: private apps for the rules no public app covers.
Integrations
Integrations for Shopify Plus stores
We connect Shopify Plus to ERPs such as NetSuite, PIM and order management systems, warehouses and 3PLs, CRM and email tools, and payment and tax services. Data moves once, with monitoring, so orders and stock stay in sync.
Performance
Speed, SEO and conversion
We tune themes for Core Web Vitals, clean up app scripts that slow the store, keep structured data and 301 redirects in order, and run A/B tests on the pages that bring revenue.
Apps
App stack review
Many Plus stores carry 20 or more apps. Each one made sense when it was added. Together they slow the site, clash in the cart and add a monthly bill nobody has looked at in a while.
In the review we list every app with its cost, what it does and what overlaps. For each one you get a recommendation: keep it, replace it with a native Plus feature, merge several into one custom app, or remove it. The result is a shorter list and a clear monthly saving.
Migration
Moving to Shopify Plus
Coming from Magento, WooCommerce, BigCommerce or a custom platform? We plan the move so rankings, customer accounts and order history come with you. Details are on our Shopify migration services page.
Beyond Plus
When Plus is the ceiling
Some stores outgrow what any platform allows. That rarely means throwing Shopify away. Often we keep Shopify for checkout and catalog, and build the pricing, ordering or inventory logic around it. When even that isn't enough, we build custom ecommerce around it.
Case Studies
Storefronts and commerce systems behind this page.
Web
E-commerce & Retail•PHP
Touchstone Essentials
Supplements e-commerce store with autoship, role-based pricing, and referral shops.
View case study
Web
E-commerce & Retail•WordPress
Infento
WooCommerce store optimization with UX upgrades and analytics-driven sales growth.
View case study
WebiOS
Healthcare & MedTech•Laravel
Wild Atlantic Health
Healthcare e-commerce platform with test-kit results and personalized supplements.
View case study
Engagement
How we work together
Three ways to engage for Shopify development services, and each starts with a paid audit instead of a proposal written from guesses.
01
Agreed scope
A defined piece of work with scope and cost agreed before it starts. Right for a theme build, one integration, a migration or a calculator.
02
Dedicated team
Named engineers at an agreed monthly capacity working through your roadmap. Right when the store is a product rather than a project, which is how our longest engagements have run.
03
Support and development
A smaller monthly capacity for changes, fixes and seasonal work, with the same engineers who built it.
What decides the size of a project
- How much of your business sits outside Shopify.
- How many systems have to stay in step, and whether they have usable APIs.
- How many markets, languages and tax treatments you sell across.
- Catalogue size and data quality.
- Whether money moves outward as well as in.
- Whether you are also moving off another platform.
The audit answers those six for your business and ends with an agreed scope and cost for the build. If the honest answer is that you need a theme and two apps, we will say so, and finding that out costs you a fortnight rather than a quarter.
Process
How the work runs
Audit
1 to 3 weeks
What is limiting the store, what to fix in what order, and an agreed scope and cost for the build
Build
6 weeks to 6 months
Storefront, logic and integrations, in a sequence you agreed
Launch
1 to 2 weeks
Redirects, canonical addresses, market and language signals, tracking, and a way back
Ongoing
continuing
Agreed monthly capacity, named engineers
FAQ
Questions we get asked
What do your Shopify development services include?
Shopify development services include the storefront and the system around it: pricing and checkout logic, ERP and warehouse integration, supplier feeds and price tracking, calculators and trade-in flows, triggered emails and workflow automation, analytics, GDPR work, campaign landing pages, and search visibility built in during development.
What makes you different from other Shopify agencies?
Most build the store, migrate you onto the platform, and stop where Shopify's functionality stops. We build the parts that sit outside it, in our own stack, and connect them. You own what we build, there is no per seat licence on it, and it is not waiting on somebody else's roadmap.
Do you build Shopify apps?
No. Storefronts, commerce logic and integrations. If you need a public app on the Shopify App Store we are the wrong agency and will say so on the first call.
Should we go headless?
Only if something you need is impossible in a theme: a trade-in or configurator flow, trading rules that differ by country, or a speed requirement a theme cannot meet. Otherwise a well built custom theme is cheaper and easier for your team to edit.
What does a Shopify build cost?
It depends almost entirely on how much of your business sits outside Shopify, so any number published without seeing your setup would be wrong in one direction or the other. A theme build, an integration and a full commerce system are three different orders of magnitude. The review takes one to three weeks, and ends with an agreed scope and cost for the build.
Can you connect Shopify to our ERP?
Yes. We name one owner per field, price, stock, customer, order, invoice, and write down how each propagates before building. That decision determines whether anyone still trusts the integration a year later.
Can you build a trade-in, a calculator or a configurator?
Yes, and we have. The rules live in one place with no interface attached, so the same logic runs in the browser and again on the server, and anything that costs money is recalculated when the order is created.
Will we lose search traffic when the new store launches?
Not if the launch is engineered. Redirects for every legacy URL including filtered and query string variants, canonical addresses, preserved metadata, correct market and language signals, and checks afterwards.
Do we need Shopify Plus, or is Advanced enough?
Shopify now offers some B2B features on lower plans. Plus still matters for checkout customization, higher automation limits and more complex B2B. We look at what you'd actually use before you pay for it.
Can custom software use Shopify as the commerce engine?
Yes. Custom apps and services can read and write Shopify data, so checkout and the admin stay familiar while your own rules run alongside.
When does custom work become cheaper than more apps?
When the yearly cost of apps, Plus fees and developer workarounds is higher than building and supporting one custom piece that replaces them. The app review gives you that number.
What should we look for in a Shopify Plus development company?
Experience with B2B and ERP connections, a habit of removing apps rather than adding them, and clear ownership of any custom code. With us, the code is yours.
What is Shopify Plus, and how is it different from Shopify?
Shopify Plus is the enterprise plan. It adds checkout customization, Shopify Flow, expansion stores, higher API limits and B2B features on top of standard Shopify. Whether you need it depends on what you'd use.
Do you support Shopify Plus stores you didn't build?
Yes. We start with a short review of the code and apps, then take over support and development.
Moving an existing store onto Shopify? Shopify migration services
Next
Request a store and app review
One to three weeks, an agreed scope and cost, and a document that says what is limiting the store, what to do in what order and what each step costs. Useful whether or not you hire us.
Awards & Recognition
CLIENT REVIEWS
What clients say about stores and product work
“Attract Group delivered a high-quality product on a tight deadline. They continue to impress with their knowledge on all things related to development. They're very professional and easy to communicate with.”
“I'm most impressed with Attract Group's commitment. The work meets our expectations, and the new app offers great flexibility for future improvements and better customer service.”
“Attract Group's efforts resulted in a bug-free app that beta users could easily navigate. The team provided frequent updates on their progress and was highly accommodating throughout the engagement. Attract Group was organized and responsive.”
01–03 / 03 CURATED · 39 TOTAL ON CLUTCH
Request a store and app review
One to three weeks, an agreed scope and cost, and a document that says what is limiting the store, what to do in what order and what each step costs. Useful whether or not you hire us.
Or call us directly:+1 888-438-4988