David Isserman - a COO. A businessman highly experienced in launching and scaling innovative consumer products, e-stores, etc. David is a Chief Operating Officer at Touchstone Essentials, an international oil brand.
The food industry is getting more and more "polluted", i.e. harmful elements like pesticides and toxic additives can be traced in most “health” supplements too not to mention our everyday food. This led people to obesity and many chronic illnesses. Therefore, the demand for organic food and health supplements is on the rise now.   So, Touchstone Essentials have decided to provide an alternative - only the high-quality supplements that preserve all the nutrients. They needed a platform to spread awareness and distribute their unmodified food and supplements and asked us to develop an e-store with the ergonomic design that will capture the users.   
We have developed a website with an admin panel and an Internet store. The site has user 2 roles: customers and admins along with 3 customer types (retail, affiliate, and member).

Customers' personal accounts allow them to view, buy, order, pay, autoship, and track. However, only clients with a member role get CV bonuses for their purchases.

Business Tasks We Have Solved

Business Growth

Integration of their VBO system with the e-commerce platform allowed customers themselves to place orders online instead of waiting for the consultants to do it for them.

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Competitive Advantage

The autoship feature helps attract more users to the service and helps the business stand out. Ability to create subdomain online stores makes the company different from many competitors too.

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Customer Retention

Free shipping options and a convenient shopping cart make users want to get back and increase their checks.

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Other modules

  • Admin panel
  • Online payments
  • Bonuses for members
  • Dynamic pricing based on the user roles
  • Order history with a reorder possibility
  • Autoship subscription
  • Flexible multilanguage interface
  • Geolocation
  • Multicurrency payments

Core Technologies Used

PHP, Laravel, MySql, Redis, Wordpress, Docker, Nginx.

Third-Party Integrations

Client's API, WordPress, Shopapproved, Ontraport API, shipment tracker, Geo API
The website has proven to be successful and has already attracted a lot of new customers and helped retain the existing ones.
Total cost of a similar project from scratch is $10k-20k

Got an idea to create a project in the E-commerce/Retail Industry?

Contact us, and we will develop it into a business opportunity.

Nataliia Rud

Nataliia Rud
Business Development manager

Vladimir Terekhov

Vladimir Terekhov

Ivan Mashey

Ivan Mashey

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