Your rules in every plan
Time windows, vehicle types and capacity, driver hours, service times by customer, depot rules and equipment such as liftgates or reefers. All part of the calculation.
We engineer software around how your operation actually works.
Route Optimization Software Development
Routes that update when the day changes
Most route tools are good at the morning plan. Then a driver calls in sick, a customer moves a window, and dispatch is back to Google Maps and a group chat. Our route optimization software development services keep the plan up to date all day, built on your fleet, order and telematics data.
15+
years in business
100+
systems delivered
5+ yrs
avg. client relationship
Reality check
Where route plans break
The base routes live in an Excel template. By mid-morning the real plan lives in a group chat. One late stop pushes every stop after it, and the ETAs customers got at 7 a.m. are wrong by lunch.
Planned routes also miss what drivers know: loading times, parking, access rules, or that one truck has a liftgate and the other doesn't. When the plan looks wrong, drivers stop following it.
Honest choice
Subscription or custom build?
If a route planner subscription covers your day, keep it. We build routing when your rules don't fit one, or when planning has to live inside your TMS or dispatch tools.
| Criteria | Route planner subscription | Custom routing in your system |
|---|---|---|
| Works when | Simple stops, few rules, one depot | Your own constraints, several depots, changes all day |
| Data | You export and import orders | Orders, vehicles and drivers come from your systems |
| Who changes the rules | The vendor's roadmap | You |
Modules
What we build
Route optimization software development covers the plan, the live changes and the driver's side of the day.
Multi-stop and multi-depot routes
Routes across several depots and shifts, with pickups and drop-offs on the same run where your operation allows it.
Replanning during the day
When a stop is added, cancelled or delayed, the system suggests new routes for the trucks that change affects. The dispatcher reviews and sends them.
Live ETAs
Live GPS data and map routing (we've built on Google Maps) recalculate arrival times stop by stop, with traffic.
GPS tracking
No live positions yet? Our GPS tracking software development adds them: a driver app or a connection to your telematics provider, updating the plan every few seconds.
Customer notifications
Customers get a text or a tracking link when the ETA changes, not a call from your office.
Client visibility portals →Driver app with stops and POD
The day's stops in order, notes per customer, photo and signature at delivery.
Planned vs actual reports
Where the plan and the day split: late stops, extra miles, stops that always take longer than planned.
How it works
How the optimization works
Route optimization is a well-known math problem, often called the vehicle routing problem. We don't write a solver from scratch. We use proven routing engines, chosen during discovery, and spend our time on what makes your routes different: your rules, your data and your exceptions.
Machine learning helps in one specific place. The system learns how long each stop really takes, by customer, time of day and order size, and uses that for the next plan. That's where most ETAs go wrong.
Data
Clean data first
Route optimization is only as good as the addresses and time windows behind it. Before we tune anything, we check your address data, geocoding and service times, and fix what's broken. Bad addresses are often where late deliveries start.
Control
Dispatchers make the final call
The system suggests, people decide. Dispatchers can lock a stop, override a route or keep a driver on their usual run. Each suggestion shows why it changed, so the team can trust it or correct it.
Who
Who uses it
- last-mile and same-day delivery
- distribution with scheduled store runs
- field service with technician visits and time slots
- carriers running multi-stop LTL routes
Integrations
Integrations
Routing pulls orders from your TMS, order system or online store, vehicles and drivers from your fleet tools, and positions from telematics or the driver app. We've built on Google Maps for routing and used Twilio for texts. Plans go back to dispatch and drivers in the tools they already use. Fleet & dispatch →
Process
How we work
- 01
Replay yesterday
You send a day of planned and actual routes. We show where they split and why.
- 02
Clean the data
Addresses, time windows and service times.
- 03
Pilot on one depot
The new plan runs next to the old one for a few weeks, so you can compare.
- 04
Add live replanning and ETAs
Once the base plan holds up.
- 05
Roll out and support
More depots, more rules, regular accuracy reports.
Scope and cost for each step are agreed before it starts.
Cost
Cost and timeline
Cost depends on the number of rules, depots and integrations, and on whether you need a driver app or live tracking built from scratch. Adding planning to your TMS or dispatch tool is the lightest start; full routing with a driver app and GPS tracking is a larger build. You get a written estimate after we replay a day of your routes.
Proof
Related projects
On-demand delivery · driver app and tracking
Uber Delivery
On-demand delivery app with driver verification and live tracking — adjacent experience for GPS tracking and driver apps.
View case study →
Auto-transport logistics · CRM and quoting
Movewheels
Auto transport CRM built on Google Maps with Central Dispatch and uShip connections.
View case study →Related: Fleet & dispatch · TMS · Logistics hub
Engagement
Ways to work with us
You own the code and documentation in every option, and we support it after launch.
Pilot with a fixed scope
One depot, one set of rules, a clear comparison at the end.
Dedicated team
For routing that grows with new depots and services.
Help for your developers
We add routing to the system your team already maintains.
Awards & Recognition
CLIENT REVIEWS
What operations teams say about systems we ship
“We know our project is complicated because we need to integrate and make different systems work. The work meets our expectations, and we haven't identified any data gaps.”
“Attract Group delivered a high-quality product on a tight deadline. They continue to impress with their knowledge on all things related to development. They're very professional and easy to communicate with.”
“I'm most impressed with Attract Group's commitment. The work meets our expectations, and the new app offers great flexibility for future improvements and better customer service.”
01–03 / 03 CURATED · 39 TOTAL ON CLUTCH
FAQ
Route optimization FAQ
Can it replan after trucks have left?+
Yes. Replanning runs during the day on live data, for the trucks a change affects.
Will it respect time windows and vehicle types?+
Yes. Windows, capacities, equipment and driver hours are part of every plan.
How accurate are the ETAs?+
They get better as the system learns your real stop times. We measure accuracy from the first weeks and report it to you.
Do we need a new fleet system for this?+
Not necessarily. Route planning can sit on top of your current TMS or dispatch tools. If dispatch itself is the problem, see fleet & dispatch.
What do route optimization software development services cost?+
It depends on rules, depots, integrations and whether we build tracking. A pilot on one depot is the cheapest way to start. You get a written estimate after we replay a day of your routes.
How long until we see results?+
A pilot usually runs in a matter of weeks, and you compare it with your current plan from day one.
What if drivers ignore the routes?+
We ask drivers why. Most of the time the plan misses a real rule, like a gate code or a dock that's closed at noon. We add the rule, and the plan starts to make sense to them.
Who owns the routing logic?+
You do. Code, rules and documentation are yours.
How far off were yesterday's ETAs?
Send us a day of planned and actual routes. We'll show you where the plan and reality split, and what would close the gap.
Or call us directly:+1 888-438-4988