A loyalty program should change how often people buy. Many just hand out points. With our loyalty app development services you get a program and a customer app built for your business, run by your marketing team, and connected to your store, POS and CRM.
We're a development team, not a loyalty platform. We advise, build and support the software, and you own the code.
Why programs stall
Points pile up. LTV doesn't move. These are the patterns we hear most.
Honest split
For a single online store with simple points and a few tiers, a ready-made app is often the right call. It's quick to launch and cheap to run.
Custom loyalty program software development pays off when:
Features
| Feature | What it does |
|---|---|
| Points and cashback | Earn rules by product, category, channel or spend level |
| Tiers | Silver, gold or your own levels, with benefits and rules for moving up or down |
| Personalized offers | Offers built from purchase history and customer segments |
| Referrals | Rewards for bringing in friends, with fraud checks |
| Gamification | Challenges, streaks and badges for repeat visits |
| Location-based offers | Push notifications near a store, with clear opt-in |
| Digital wallet and member card | Card, balance and coupons in the app and in Apple or Google Wallet |
| Redemption rules | What can be redeemed, where, and how points expire |
| Promotion conflict rules | Which offer wins when a reward and a discount meet |
| Admin panel | Marketers build campaigns, segments and rewards without code |
Customer apps
Our retail app development services cover branded iOS and Android apps: member card, offers, purchase history, digital receipts and push notifications. The same app can handle ordering, store pickup, reservations or product scanning if your customers need them. We build native or cross-platform (Flutter, React Native), depending on budget and features.
As a retail app development company, we design for the moments that matter in a store: a fast member card at the till, offers that load without a long wait, and a checkout that matches the website.
One balance
The same member ID works at online checkout, in the app and at the till. We connect your POS, ecommerce platform (Shopify, BigCommerce, WooCommerce or custom), CRM and email tools, so every purchase updates the same balance and customer profile. Segments are built from real behavior, not guesses.
If your POS can't connect, we can develop the POS side too — see our inventory & POS page.
Proof
Kopiika is a retail loyalty platform we developed with bonuses, iOS and Android apps, and a sync with the chain’s CRM. The marketing team runs promotions on its own, without waiting for developers.
View case study →Measurement
Points issued and app downloads are easy to count. They don't show whether the program pays. We build reporting that answers the questions your CFO will ask:
Where possible, we compare a test group with a control group before rolling a campaign out to everyone.
Migration
If you're leaving another loyalty app, members expect their balance to come with them. We export members, balances and history, map them to the new program, and run both side by side until the numbers match. Then we switch, and tell members what changed.
Stack
Native Swift and Kotlin or cross-platform Flutter and React Native for apps, Node.js, Python or PHP/Laravel for the loyalty engine, PostgreSQL, and AWS or Google Cloud. Push notifications, wallet passes and analytics use standard services your team can manage.
Process
You see working software at each stage, and changes to scope or budget are agreed first. AI helps us write and test code faster; the quality of what we deliver is our responsibility.
We look at your current program, data and goals.
Earning, redemption, tiers and offers, agreed with marketing and finance.
The loyalty engine, admin panel and member card, connected to your store and POS.
The customer app, personalized offers and reporting follow.
We keep the software running and add new campaign types as you need them.
Cost
The budget depends on the channels you connect, the number of rule types, and whether you need a full customer app or only a member card and web account. After the program review you get an estimate for your case, with scope and cost agreed before work starts.
After launch
Customer data is encrypted, access is set by role, and consent rules for marketing and location features are built in. After launch we monitor, fix and extend the program.
A defined loyalty engine, admin panel or customer app with cost agreed first.
A team for ongoing loyalty and retail app development.
Developers who join your in-house team for a period or skill.
CLIENT REVIEWS
“Attract Group's efforts resulted in a bug-free app that beta users could easily navigate. The team provided frequent updates on their progress and was highly accommodating throughout the engagement. Attract Group was organized and responsive.”
“I'm most impressed with Attract Group's commitment. The work meets our expectations, and the new app offers great flexibility for future improvements and better customer service.”
“Attract Group delivered a high-quality product on a tight deadline. They continue to impress with their knowledge on all things related to development. They're very professional and easy to communicate with.”
01–03 / 03 CURATED · 39 TOTAL ON CLUTCH
FAQ
It depends on channels, features and apps. You get an estimate for your case after a short program review, with scope and cost agreed before work starts.
A first release with the loyalty engine and member card usually takes a few months. The full customer app follows in a later stage.
Yes. Campaign rules, rewards and audiences are managed in the admin panel. Developers only step in for new types of rules.
Yes, as long as your POS can connect. If it can't, we can develop or extend the POS side. (Inventory, OMS & POS)
You decide the priority once: which offers combine, which cancel each other, and what the cap is. The software applies it at checkout.
Through member vs. non-member comparisons and control groups on campaigns, reported monthly.
Yes. We build native apps or one cross-platform app for both, depending on features and budget.
Experience with POS and CRM connections, an admin panel marketers can use, and a clear plan for app updates after launch. The code should be yours. (Mobile app development)
Share your current program setup and a few numbers. We'll look at what's working, what isn't, and whether you need custom software at all.
