Customer
Modern-Trade Ltd - Kopiika - a leading chain of retail supermarkets in Ukraine.
Background
Our customer has serious ambitions to become a top supermarket chain in the South of Ukraine, the whole Ukraine, and even in the neighboring countries. They have faced a problem - increased competition. Many other supermarket chains in the region have already switched from offline to the online and created online loyalty programs to engage their customers and make them come back. So, he asked us to develop a system for users that will help them promote their supermarket chain, attract more buyers to increase profit and to become more competitive.
Web Solution
The platform we created integrates with the customer’s CRM system and features an admin panel that facilitates the work of administrators by allowing them to manage promotions easily.
Mobile Solution
The mobile apps feature convenient authorization via social networks. Users can view detailed reports about their bonuses, see their special offers and send their feedback with photos and videos. A great bonus is a barcode of the personal loyalty card that can be used in the stores.
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Business Tasks We Have Solved

Competitive Advantage

We are analyzing the competitors and are still suggesting/implementing the features that will allow the customer to stand out.

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Customer Retention

The royalty rate has significantly improved and customers keep downloading the apps without deleting them, which builds up trust.

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Management Unification

Synchronization with the customer’s CRM system reduces the efforts of the managers and administrators in running the online business.

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Online Presence

Transition to the Net has enabled Kopiika to read the market easier, catch up, and overrun the competitors by implementing the new features like personalized special offers, etc.

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Other modules

  • Finding the nearest store
  • Plotting the route to the stores
  • Manual Card Registration (when exchanged)
  • Planned purchases
  • Purchase history

Core Technologies Used

Web: PHP (Laravel), Angular 6, MySQL
Mobile: Android SDK, iOS SDK

Third-Party Integrations

CRM-BPM-Online, Google Maps
Results
The project has been successful. The apps have been downloaded about 1,000 times from the stores in just 1,5 months. The customer is planning to order a similar project for their more elite chain of stores soon.
6 months of development and 5 years of ongoing maintenance.
Total cost of a similar project from scratch is 50k-100k

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